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Mercedes-Benz is a world famous brand name of automobiles created for Daimler- Benz and now owned by Daimler-Chrysler. The Daimler-Benz company was founded in June 1926 when two companies, Benz &Cie and Daimler Motoren Gesellschaft, merged.
Established in 1871, Benz &Cie. was the most important of several companies founded by Karl Benz. DMG was founded by Gottlieb Daimler and his partner Wilhelm Mayback in 1890, but Daimler died in 1900 and Maybach left DMG in 1907, by which time the two companies were rivals. In 1924, owing to economic necessity after World War One, they entered into an "Agreement of Mutual Interest", however, this initial agreement still allowed each company to manufacture and sell their products under their original brand names. It was only after the 1926 official merger, that the brand Mercedes Benz was created and used.
Mercedes Benz is the brand name applied to the models of one of the premier automotive manufacturers in the world and, because of its tie to Karl Benz, it is also the name of the world’s oldest continuously produced automobile line. In 1926 when the new company, Daimler Benz was established through merger, a new logo also was created that would include a symbol for each and integrate the names of the two former companies. A three-pointed star had been designed by Gottlieb Daimler, to show the ability of his motors for land, air, and sea use. This star first appeared on a DMG model in 1909, so it was chosen for the new logo. However the brand name Daimler was compromised after the death of Daimler in 1900, and allowed to be used on other automobiles, so the name of its seminal Mercedes model was chosen for the DMG portion of the logo. The traditional laurel symbol of Karl Benz was added along with his name to complete the new logo. The logo with a plain ring, as seen today, was not used until 1937.
Mercedes-Benz automobiles are among the most technologically advanced vehicles in the world, as they have pioneered, both in the past and present, countless technological and safety features and until the late 1990s, were renowned for their flawless design and execution. It was in 1998, when Daimler Benz and Chrysler agreed to combine their businesses, known as the "merger of equals", that the Daimler Chrysler company was created.
Whatever your choice of cars, vans, buses or SUV’s, Mercedes has something that will suit your needs. The company comes from a very prosperous past, and creates a reputation for being a step above the rest. As the needs of the consumer changes, so does the design of Mercedes. They continue to make a car for the driver, without losing focus on their goal of power and reliability. The racing side of Mercedes has also picked up in 2005 with the winning of many of the years racing. Mercedes-Benz, as a company, is strong, and they are going to be strong for many years to come.